Sperry

This iconic boat shoe brand has symbolized American “Prep” for almost a century. As director of the Wolverine Kid’s Design and Product Development team, I had the privilege of Directing and Designing Sperry Kid’s product and often took on the design role for new opportunities and critical collaborations.

One of these opportunities, a match made in heaven for both New England coastal brands, was the Sperry X Vineyard Vines partnership launched in 2018. I was instrumental in creating this collection, working directly with the Sperry adult and Vineyard Vines teams. Many of my concepts were taken into the full family product range and became a significant part of the final marketing and product stories.